Innovation tech firm INATIGO launching its digital assistant’s service in the US.

London-based innovation firm INATIGO has announced its digital humans assistants will be available in the US from 20 May 2021.

Alda Ai and digital human assistants, available for the US market.

“INATIGO is proud to expand our strategic relationship with IBM to include the availability of our Alda ai offering in the Us market.,” INATIGO’s Co-Founder, Elemi Atigolo said in a statement.

“Many more Americans require access to financial education and financial well-being.” said Elemi

With the financial literacy gap affecting more people than ever. Consumers now expect and look to financial firms to help them make better financial decisions.

“Making our digital assistants available for the US, allows us to support more firms to provide scalable customer service and financial well-being services via our digital human assistants,” says INATIGO’s Co-Founder Ashlea Atigolo.

A study by Ernst & Young found that in order for firms to attract and build trust, they need to demonstrate their interest in their customers’ long-term financial well-being in order to maintain or increase market share.